Depending on the situation a blog could be controlled by either a single person or a team of employee’s whose duty will be to keep customers updated. It would be good to use blogs because it’s like a commentary which is updated nearly every second so your customers and other people know what you’re up to. If they get to like an offer they can contact you straight away. Websites likes Facebook give you a good example of blogs because there are more than 1 Billion people on Facebook, that means if you have a small business and want to expand it, simply start blogging and let the public know what you are up to. Usually blogs are used by people who are shy yet very talented. Shy as in means of exposing and showing themselves so they choose this (Blogs) alternative to promote whatever their target is.